AjoiA develops immersive, multi-sensory sound experiences informed by neuroscience and grounded in the principles of auditory neurostimulation.
Their approach is rooted in Polyvagal Theory, developed by Professor Stephen W. Porges, PhD, which describes how specific acoustic features can shift the body’s autonomic nervous system from states of stress, threat, or freeze into safety, calm, and connection.
“AjoiA is defining a new genre of music that can serve as a powerful and enjoyable tool to promote relaxation, emotional expression, social connection, and personal growth.” — Professor Stephen W. Porges, PhD
AjoiA’s compositions are not ambient music in the conventional sense. They are neurophysiological informed interventions designed to influence core regulatory circuits of the brainstem and vagal pathways. By shaping rhythm, frequency range, harmonic content, and vocal tone to align with the body’s safety detection system (neuroception), AjoiA’s soundscapes support:
- Down-regulation of sympathetic stress responses
- Vagal engagement for restoration and emotional integration
- Increased affective range and relational capacity
This approach is informed by decades of research on the autonomic nervous system, auditory processing, and trauma recovery.
Anthony Gorry
Anthony Gorry is an entrepreneur, audio innovator, and creative technologist working at the intersection of neuroscience, sound, and human performance. He is the co-founder and CEO of Sonocea®, where he leads the development of Sonic Augmentation Technology™ – a platform applying structured acoustic design to autonomic nervous system regulation.
Andrew “Shovell” Lovell
Andrew “Shovell” Lovell brings a dual lens of lived experience and clinical training. A certified psychotherapeutic counsellor and somatic practitioner, Lovell retrained in trauma therapy after a celebrated global music career. He now integrates AjoiA’s therapeutic soundscapes into clinical and recovery-based settings, offering a unique practitioner perspective on how sound can support healing.